Attention is not the product.
TruTake promotes content based on what it can teach you, not how long it can hold your attention. Our journeys are designed to move you closer to the truth based on what you believe and know.
Build living knowledge with your community.
Ask better questions and turn what people believe, expect, and understand into a living knowledge map you can build on.
Ask anywhere. Understand here.
Each channel gets its own tracked link. Sources stay separate. Every answer contributes to one shared knowledge map.
Launch-ready templates for email, newsletter, social, SMS, and streaming. Copy, post, and track the result in one place.
Collect unlimited answers for free, explore maps of belief and prediction accuracy, track your learning history, and build shared knowledge with your audience.
See your audience take shape.
The loudest opinion is not always the most accurate one. Compare belief with expectation to find the story beneath the noise.
Detect hidden agreement, blind spots, and demographic splits across audience formations.
Find meaningful splits across
GenderAgeLocationCareerCustom categories
Turn collective wisdom into reusable assets.
Create reports, stories, media assets, exports, and shareable proof from the same audience map.
Crowd wisdom without the attention economy.
Answer before you react.
Contribute privately before seeing the crowd, so participation begins with reflection and honesty rather than performance. Help shape the news others receive without battling in the comments.
Compare belief with expectation.
See what people believe alongside what they expected others to say. Discover where the crowd misunderstood itself, including hidden agreement, false consensus, and surprisingly common beliefs almost no one expected.
See people beyond the stereotype.
Explore how beliefs vary across age, gender, location, career, and custom categories. Replace stereotypes shaped by viral content with a clearer view of what different groups actually think.
Build your understanding over time.
Watch your understanding grow more precise across topics and communities. Build a visible record that proves you are learning more about other people over time.
Find people through what they know.
Most platforms connect people primarily through attention. TruTake connects people through what they understand, where their beliefs overlap, and where their views diverge.
Pricing.
Free
TruTake
Ask questions, collect answers, and build a shared map of what your audience believes.
$0
Free to start
Everything you need to ask, collect, and understand.
- Unlimited answers
- Opinion and prediction questions
- Audience belief maps
- Automated skew and bias detection
- 4 privacy-safe crowd traits
- Knowledge history and expertise signals
FOR PROFESSIONAL WORK
Creator Toolkit
Turn one audience map into reports, stories, media, and reusable knowledge assets.
$79per month
For one creator account
Billing cadence
Secure checkout via Stripe. Cancel anytime.
Everything you need to publish, distribute, and reuse what you learn.
- Live reports
- Story packages
- Media assets
- Data exports
- Share cards and citations
- Channel-level distribution tracking
- All core traits plus custom categories
- Creator workflow tools